Advertising FAQ

If you represent a senior service such as real estate agents, elder law, estate planning, downsizers or you are an assisted living, memory care or continuing care community we encourage you to contact us so we can discuss premium or deluxe listing options with you.  Below is a list of questions and answers that will help the process.

Who are you?

We are Data Focused Marketing Group LLC, owners of  Our goal is to be the focus of all senior living for our users and clients online on the web.  We now include senior services to keep our senior visitors truly engaged.

What do you do?

We maintain an up to date list of assisted living, memory care and continuing care communities on our website and offer deluxe and premium listings for communities interested in gathering leads. We now offer listings for senior services that include real estate agents, elder law, estate planning, downsizers and more.

What communities do you list on your web site?

We list assisted living, memory care and CCRCs across the United States.

How do you gather leads and referrals?

For those communities that have a premium listing on, we display a red "Send Email" button next to their information.  If a user clicks on the button we request basic information (name, address, email, phone, etc) as well as a leading question "Can you afford the monthly national average rent of $4000.00 per month.

For senior services that have a premium listing, we display a red "Send Email" button below their picture.  If a user clicks on the button we request basic information (name, address, email, phone, etc) as well as a "How can we help" box for the user to describe their interest level. This lead is sent directly to the email of your choice in your office, to handle how you see fit for follow up.

How do I receive the leads and referrals?

We forward the information we collect above in an email to you.  You can tell us to what email you want the referral emailed to.  Once you receive the referral, you may handle it in any way you feel is best for your office.

Does having a premium listing offer me any other benefits?

Yes!  Premium listings have a potentially large quantity of media displayed to users who browse your listing.  This includes photos, text information, badges and accreditation rankings, floor plans, campus maps, newsletters, activity calendars, dining menus, and up to three videos. We now include testimonials!

Do I have to provide all premium media mentioned above to build a page?

You do not have to.  Our design team builds a deluxe or premium page for you based off of information they find on your web page. We are able to show you a sample of your page within 24-48 hours.

Can I customize my premium or deluxe page if I choose?

Yes, if there are specific photos or media items you would like displayed, we will be happy to customize your premium or deluxe page to your liking.

Can I link to my senior service or community's web page?

Yes, premium and deluxe listings may have a red "Visit Website" button which links users to your website.  They now feature a "Call" button with the phone number/numbers of your choice.

Do you contact the referrals you collect via phone or other means?

No.  While our competitors do this, we feel it is best to let you handle the referral as is best for your office.  Thus once we send the lead to your email you are free to do with it as you wish.

How are you compensated?

We use a yearly fee framework.  Those with a premium or deluxe listing pay a yearly fee. Basic listings are free for communities. At the same time, those without a premium or deluxe listing do not have the broad range of media displayed, no website link or call button and no referrals are collected on their behalf.

Do you take a percentage of the first month's rent if a referral moves in to my community?

No.  Again, we only utilize a yearly fee model of compensation. We do not collect any other fees for communities or senior services.

Do I pay for each referral I receive?

No, one yearly fee covers both the premium listing and any and all referrals you receive via email. We also offer a discount for signing up for auto-renew.  

How do I learn more or sign up for a listing?

Please contact us at or (603) 945-9775 and we will be happy to discuss your questions or use our easy Subscription Sign-Up form.