Primrose Alzheimer's Living

Primrose Alzheimer’s Living, Inc. is a California corporation providing services to individuals with memory impairments. Primrose operates under a residential care facility for the elderly (RCFE) license which is sometimes referred to as an assisted living facility. Primrose opened its Santa Rosa facility in March 1997, with a full continuum of memory care services.

Primrose, unlike other assisted living companies, focuses exclusively on adults who have memory loss including Alzheimer’s disease and related forms of dementia. Offering a full continuum of Alzheimer’s services sets Primrose apart from other Alzheimer’s assisted living companies that only offer residential care.

Services offered at Primrose include residential care, respite care, hospice care and adult day care. Primrose has developed unique operational protocols to enhance quality of care for residents. Each community is directed by a management team of professionals. Training programs teaching the specifics of Alzheimer’s care and behaviors are offered to all employees.

We have an emphasis on security and safety in our settings. Residents enjoy free movement to walk off any aggression and can enjoy nature while getting fresh air and exercise. Our secure perimeter provides both protection and oversight, and we have locked gates that are carefully monitored for the benefit of our residents.

Primrose’s signature dementia programs incorporate the latest disease research findings. Activities incorporate aroma therapy, light therapy, touch therapy, music and pet therapy. Ratios of caregivers to residents are continually evaluated to enhance compatibility with our residents varying levels of cognitive functioning.