This blog is aimed at communities and service providers that cater to senior citizens. Advice on communicating, marketing, and working with seniors is covered here. Our main blog is more extensive and covers material of interest to senior citizens and their families interested in continuing care.
For someone who is empathetic and caring towards the growing aging population of Baby Boomers, putting up a senior companionship business is a great opportunity to consider. However, like any other business models, there are some important factors to take into account to ensure things go as planned.
For the next 20 or so years, about 10,000 baby boomers turn 65 years old each day. They're trying to stay very active and healthy to stay independent for as long as possible, but they might be looking for senior living communities for their parents to move into.
Downsizing can be an extremely stressful process. Imagine moving from a home you've been in for decades and raised a family in to a brand new place with a fraction of the space. This requires making tough and emotional decisions about which possessions to keep, sell, donate, throw out, or give to your family members.
Many seniors have lived in their homes for 30 years or more. For this reason, it’s most likely that your senior clients are unfamiliar with the current legal issues regarding home sales. Also, many seniors are most likely unfamiliar with modern moving logistics, having lived someplace for so long.
The real estate needs of the senior population can prove complex. Many times, issues such as family dynamics can complicate a sale. Furthermore, many seniors are coping with deteriorating health.
For many seniors, home downsizing is a welcome relief—eventually. Initially, however, the process of selling a loved home can prove stressful.
The aging population is larger than ever before. Many members of this group need to sell their homes for various reasons. Today, competition is fierce in nearly any field. It’s especially intense in real estate. However, you can find great clients by tapping into the senior citizen real estate niche.
